Ebay partnered with Social Imprints during its major rebrand to energize not only its global customer base but also its expansive internal teams. We played a key role in designing a fresh line of custom branded merchandise and promotional products that aligned precisely with eBay’s new brand identity and guidelines.

Once the updated corporate swag line was finalized, Social Imprints upgraded eBay’s custom company swag store, ensuring it integrated seamlessly with eBay.com. The new online company store for employees offered branded apparel, gear, and trade show giveaways—making it easy for employees to access high-quality event merchandise and apparel for internal programs and external activations.

In addition, we developed several specialized microsites for eBay teams focused on recruiting swag, employee inventions and patents, and new hire onboarding kits. These sites offered a curated collection of company-branded products tailored to each team’s purpose and audience.

Through innovative corporate swag solutions and streamlined e-commerce store integration, Social Imprints helped eBay turn its rebrand into a dynamic internal and external engagement opportunity.