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It is becoming more and more apparent that branded merchandise is the secret sauce to any successful marketing strategy. So it’s no surprise that the swag industry is bursting at over $21 billion in 2024. One of the most efficient ways to tackle your promotional merchandise needs is with an online swag store. You can read more about why this is part of an evolutionary process of a thriving business in Expanding Your Brand: The Role of Online Swag Stores in Business Growth.
This article will walk you through some tips on how to take your corporate swag store to the next level, and reap the benefits of your intelligent design. Collaborating with a trusted partner to make your store the best it can be is part of this possess. Social Imprints is among the best in the industry. For more information on how Social Imprints upholds the highest standards, check out How Our Warehouse Ensures Swift Processing of Your Swag Orders. Let’s review some of the rewards gained from having a functional pipeline for your corporate swag.
Enjoy the numerous benefits of having a corporate swag store!
Having an online swag store increases overall company efficiency. Optimizing regular protocols with optimized strategies improves organization, cuts labor costs, and improves the well-being of your workforce. These are just a few of the areas that are bolstered with an online store for your company swag.
Inventory Management: Having everything in all one place increases organization for merch coming in and out. This can also be used for standard office equipment or purchasing of any kind. Keep everything in-house and know who is buying what in your company. Having logo merchandise available in practical items increases brand exposure and recognition.
Reliable Delivery: Got a rush order? No problem. With your corporate swag store, every item is stocked and ready to go. Restocking is made easy because all of those processes have been worked out ahead of time. So next time you forget to order something for that major corporate event, it’s going to be ok.
Packaging that looks fabulous: Having all your promotional products coming from the same place streamlines standard ordering and packaging processes. Packaging actually matters in the first impression of opening a gift and you can have total control over those materials. Always go with sustainable or recycled materials. You can even through in a theme or have branded tissue paper. All those personal touches go a long was to impress your recipient.
Excellent Branding: Rest assured that all your branded merchandise is in accordance with your branding kit. One of the greatest benefits of having your own online store is that you make your set of decisions once. Then they are carried out and duplicated exactly how you ordered them.
Quality Assurance: Having a trusted partner with your online store is part of what makes your brand promotion so successful. It is important that high quality standards are met with every item. Streamlining all decisions and checks and balances with company swag will help you sleep better at night.
Expanded Merchandise: You can include anything you need in your store. Client or employee gifts, branded merch for the public, standard office supplies, you name it. You can enjoy a wide assortment of products to choose from with your corporate branding.
All of these perks of having an online corporate swag store equate to saving money with streamlined processes. That means increased profits.
To take a deeper dive into the many benefits of having an e-commerce store, see A Company Swag Store - The Best Bang for Your Buck
There are so many potential ways to use an online store.
Internal corporate purchasing for conferences, events, tradeshow, and general stocking of materials
Employee purchasing
General public usage
Promotional usage
What can you sell in a corporate swag store?
The answer is, whatever you want! You want to maximize the benefit of having the online store - so stock it with whatever your company typically buys. A great strategy would be to review previous purchasing and gain insight into habits from there.
When you have an online swag store, you can enhance your branded merchandise. As part of your marketing strategy, you need to have the best branded merchandise in the industry. That’s where Social Imprints can be there to support you in the decision making process.
Here are some tips to impress with your corporate swag!
Support a cause: Your product is associated with your brand. Improve employee engagement by supporting a cause that people really care about. Organizations that support the environment or stop human trafficking are a great place to start.
Branding consistency: Be confident about the products in your online store. You will know that your promotional merchandise will always be consistent and on point with your branding kit.
Show of your brand personality: Utilize promotional products to show off your personality! Don’t be afraid to go with that themed item that goes perfectly with your marketing campaign.
Unique and creative products: Logo merchandise doesn’t need to be boring and ordinary. You can be creative and inspire positivity - like employee engagement - with creativity that comes from the heart. Let Social Imprints guide you to something better than what you imagined.
Expedited shipping and processing: With an online swag store, the bugs have already been worked out! You can design the process to be efficient every time.
Order and merchandise analysis: With all your ordering needs consolidated, everything is all in one place. Any analysis process is streamlined and you get what you need faster for things like brand promotion outcomes.
Boost employee happiness - give them what they want easily: Corporate branding and gifting is more powerful than you may realize. You can learn more about this resource in How Company Swag Can Strengthen Workplace Culture.
To amp up your business with a corporate swag store, connect with bizdev@socialimprints.com and one of our product specialists will be in touch!
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