We all know that gifting between family members and friends is a vital component of culture. So why would our professional lives be any different? It turns out that it’s not. Forgoing gifting in professional settings would likely turn out to be a major mistake. Especially when the competition is well aware of the impressive persuasive powers of tactical gifting. Utilizing strategies like corporate gifts for events can have tremendous ROI.
If you need to learn more about the power of gifting, read The Psychology of Giving Corporate Gifts: Understanding Their Emotional Influence.
The massive kickback of gifting can be fruitful both within organizations and extending outwards towards partners, collaborators, and clients. Gifting can boost company culture, employee satisfaction, appreciation, and retention rates. One of the primary reasons that a prized employee leaves the workplace is because they feel underappreciated. According to research conducted by Deloitte, companies that fund employee appreciation programs enjoy 31% lower turnover rates than their less appreciative counterparts. That is an impressive statistic that is hard to ignore.
But what about utilizing gifts for business growth? Apparently, that is exactly what companies are doing. The corporate gifting market is expected to reach $306 billion this year. Research has shown that 52% of potential clients are happy to do business with a company after receiving a gift. Because of this, over the holiday season, 20% of companies are spending over $1,000 on corporate gifts for clients. These findings are driving corporate gift trends upwards.
Celebrate Business Growth Through Event Success Metrics!
Let’s explore why companies are investing so heavily in gifting today. When it comes to allocating funds and crafting a budget, it’s imperative to know exactly how much to spend and why. This article will walk you through some of the strategies that can be utilized so you can plan for your desired outcomes. For more information, see Expanding Your Brand: The Role of Online Swag Stores in Business Growth
1. Boost Marketing Strategy With Corporate Gifts For Events
One of the primary reasons that companies have become so reliant on corporate swag is because of its proven track record in marketing. Any robust marketing strategy proposal today should include swag and branded products of some kind. This includes bringing swag to events and being prepared with event giveaways. It’s possible to entice thousands of prospective clients with a killer giveaway. And likewise, showing up at an event empty-handed can be detrimental to your brand.
Companies can utilize corporate branding for the following benefits:
- Organic brand promotion
- Increased brand exposure
- Enhanced brand loyalty
- Tangible advertising in the real world
- Boosted morale from gift recipients, employees, clients, and partners
- Recruiting new brand lovers
To learn more about this strategy, check out Effortless Ways to Expand Your Brand’s Reach with Custom Corporate Gifts or Promotional Perks: Incorporating Corporate Gifting to Elevate Your Marketing Strategy
2. Strengthen Business Relationships And Brand Loyalty
To piggyback off of the awesome marketing powers of brand promotion with gifts, brand loyalty, and relationship building goes with the territory. There is a lot of momentum behind this. Studies show that 68% of businesses are motivated by increasing brand awareness as their priority for corporate gifting.
Increasing brand awareness and loyalty in the world with the masses is one thing. Strengthening professional relationships with prized collaborators is entirely another. In some industries, one lucrative client or partner can make or break the longevity of an organization. Whatever the situation is, clearly the most strategic thing to do is to build relationships with gifting.
3. Amplify Accessibility Of Your Brand With Event Giveaways
One of the wonderful things about event giveaways is that it has the power to reach a specific targeted audience. What’s even better is that it can also extend past that to a network of people associated with that population. A well-designed free gift can have tremendous visibility.
Keep these tips in mind when designing event giveaways:
- Be small and portable
- Be family-friendly
- Be sustainable
- Be high-quality
- Be practical
- Be unique and fun!
Learn more with How Customized Swag Is Key to Successful Corporate Gifting Strategies
4. Be Memorable And Enhance Client Engagement
Every item that you give represents your brand. It’s important to be practical, but you don’t want to be boring or forgettable either! Social Imprints can help you find that sweet spot with gifts that will suit your needs.
When it comes to events, take a moment to think about the theme or mission behind the event. Then, brainstorm ideas for cool gifts that will fit well with the vibe and be enjoyable for your recipient. There are really a lot of interesting and well-designed sustainable products out there today. Make sure you take a moment to make sure you are making good decisions with your investment.
5. Be High-Quality, Top-Tier, and Sustainable With Corporate Branding
Your product is your brand. Period. That means that going for cheap, breakable items will reflect badly on your image. Gifts can work to your benefit in amazing ways, but they can also hurt you if you make poor choices. Always go for items that are good quality, look fabulous, and are sustainable.
Corporate gift trends today are all about sustainability. Do your brand a favor and opt for eco-friendly products.
6. Enhance Brand Promotion And Employee Morale With Promotional Products
In today’s corporate world, it’s all about supporting the safety, health, and well-being of your employees. Did you know that demonstrating that you care about your people will bode well with your clients and associates? Your company culture could make or break that important, prized client relationship. Make sure that your company is giving at events for prospective clients and also to your own team.
7. Associate With A Good Cause Through Corporate Swag
Your corporate swag is an opportunity to support a good cause. There are awesome vendors on a mission out there, and you want to go with an organization that is doing good in the world. Sustainable products are a must. But did you know that you can purchase from organizations that fight human trafficking and slavery? That’s pretty amazing! Some organizations donate to environmental nonprofits, utilize recycled and environmentally sourced products, and even have carbon-negative output that’s great for the world. If you are looking for corporate gift ideas, be sure to opt for a vendor who upholds strong morals and is on a mission.Â
Social Imprints is among the best in the industry, and one of the reasons is that we know the best vendors for you. We have done the vetting and checked for certifications and documentation, so you can be sure that you’re partnering with champion companies.
Amplify Client Engagement And Corporate Image With Corporate Branding!
In conclusion, corporate gifts for events are a powerful resource that can be used for business growth. If you’re looking to boost event success metrics, reach out to Social Imprints, and we can guide your strategy towards success! There is a lot of strategy that goes into selecting the best corporate gift ideas. Make sure you are making the best investment for your company.
For help with corporate gifts for events, reach out to bizdev@socialimprints.com, and one of our product specialists will be in touch!
