Having a corporate swag store goes with the territory of any thriving business. There is just a plethora of reasons why this is truly the case today. Employee engagement is the secret sauce of all prosperous enterprises and swag store benefits can be just the ticket. This article will walk you through just a few of the perks of investing in an online swag store.
In 2023, research found that the promotional products industry brought in a global worth of over $85.5 billion. That’s pretty incredible and evidence that there are strong reasons why businesses are investing in branded merchandise.
With corporate swag, it’s possible to boost employee morale and job satisfaction while also getting your brand out into the world. Gifting is also imperative to corporate culture and an online swag store can save countless hours in administrative labor for purchasing.
Lean into your brand identity with a corporate swag store
1. Boost Brand Recognition With Branded Merchandise
When corporate swag is worn or brought out and seen in the tangible world, it’s essentially free marketing. Anyone sporting your gear is a walking advertisement. Robust strategic marketing plans usually include some kind of branded merchandise for this very reason. This can be so effective that target populations can be saturated with your brand awareness in a very short time. Now that is a fantastic return on investment.
2. Serve Your Employees With A Corporate Swag Store
Everyone loves discounted merch, or even better, free giveaways! You’d be surprised how effective giving away a tiny token can be. When it comes to your employees, empower them to feel special with discount codes and permission to pick out a free item in your online swag store.
Making your employees feel appreciated and cared for will benefit your company exponentially. Gifting even small items periodically throughout the year can drive employee engagement through the roof. This is possible to have a snowball effect and increase sales revenue even further. Once people fall in love with your brand, they will be gifting it to their friends and family. That means exponential capital return after a little bit of generosity.
3. Increase Efficiency with an Online Swag Store
Did you know that having a corporate swag store is by far the most efficient way to carry out purchasing? Once a store is set up, your business can utilize that decision-making for years to come. That means long-term savings on labor costs.
Having an online swag store can serve your brand with the following:
- Save money on promotional products and gifting
- Increase revenue by expanding your merch selection and purchasing
- Increase efficiency for management – Consolidate and streamline purchasing
- Boost brand recognition
Need a rush order? No problem! With an online swag store, the bugs have been worked out, and your order will arrive fast and complete to your branding kit requirements.
To learn more about this, check out Expanding Your Brand: The Role of Online Swag Stores in Business Growth
4. Enhance Corporate Culture
Having a thriving company climate and culture is absolutely mandatory for a successful business. The corporate world is incredibly competitive for hiring, and likewise, enticing talent to choose your company for employment. Top candidates will be testing your company in their first months on the job and make the decision to stay or move on to greener pastures.
Having a company swag store can demonstrate that you have a successful business and are capable of taking care of your team for the long term. Support your staff by providing the tools they need to support their safety, health, and well-being. Hand out a discount code for a contagious zing of excitement in an online shopping spree. Reward the whole team with matching corporate swag, accessories, and apparel. You get the idea…
5. Amp Up Your Corporate Gifts
Another pinnacle component of today’s competitive corporate world is gifting. Providing corporate gifts for staff, employees, clients, collaborators, and prospective partners is a must. Gifting can have a massive impact on brand identity and give the impression that you are an all-around fantastic brand. The power of gifting can’t be understated, and there is ample research suggesting that it can be used as a force for good.
There is always a reason to celebrate and enhance your corporate culture! Here are some common events that warrant gifting in the workplace:
- Holidays
- Birthdays
- Project completions
- Employees/client achievements
- New collaborations
- Project kickoffs
- Promotions
- Company achievements
- New hires
- Welcoming new children
- Project Milestones
- Retirements
- Engagements and marriages
- Project setbacks and challenges
- Final collaborations
Gifting can be so incredibly powerful, and there is a tremendous amount of strategy involved in achieving objectives. It’s possible to have shortcomings when gifting. Let Social Imprints guide you so that you are sure to hit a home run every time.
Keep in mind these suggestions based on experience
Do
- Make sustainable decisions
- Give custom promotional products
- Go with high-quality and durable merchandise
- Support a good cause
- Be professional
Don’t
- Go with cheap, breakable items
- Be inappropriate or offensive
- Give edible items susceptible to allergies and non-consumption
- Be tacky or unprofessional
Check out The Psychology of Giving Corporate Gifts: Understanding Their Emotional Influence or Crafting Your Corporate Gifting Strategy to Elevate Brand Presence and Improve ROI to learn more.
6. Grow Your Business With Merchandise Distribution
Handing out branded merchandise should be included in any winning marketing strategy. Having effective merchandise distribution is a key component of the process. Effectively dispersing your promotional products far and wide will have an enormous return on your investment. When selecting your swag partner, go with a company with ample experience and the ability to shop around for the most economical vendors and shipping services. Social Imprints always takes the time to get your products to you at the most economical price.
7. Improve Employee Morale
Everyone feels a little blocked or in a slump sometimes. Especially when the competitive corporate world requires everyone to be working on overdrive. Utilize your gifting abilities to put some pep in your talent step. Showing that you care about your team’s well-being can be exactly what is needed to boost employee engagement.
8. Support A Good Cause With Eco-Friendly Products
One of the best features of corporate gifts of branded merchandise is that it’s an opportunity to support a good cause. Many vendors donate some percentage to causes like stopping slavery and human trafficking, and donating funds to support the environment. Eco friendly products are another opportunity to show your recipient that your brand cares about the environment. Utilize every promotional product as a chance to show off your brand personality and generosity to causes that matter.Â
Enjoy swag store benefits to boost your business growth!
There are many swag store benefits that can amp up employee engagement, rejuvenate corporate culture, and bolster employee morale. Demonstrating that your company is thriving is another reason to have a corporate swag store. Don’t miss out on the many perks of swag.
Put some pep in your talent’s step by contacting bizdev@socialimprints.com, and one of our product specialists will be in touch!
