insights

Business insights and articles written by our team of world-class professionals

Sustainability Announcement

Swag Company Raises Green Standard with New Sustainability Initiative Social Imprints – a swag company based in the Bay Area – is raising the standard for sustainability in the promotional products industry. The company curated the world’s largest collection of eco-friendly promotional products, launched a tree planting program, and is equipping customers with data and

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The Best Employee Gifts Your Teams Will Love

Your employees and teammates go above and beyond to deliver their very best work, but when was the last time you rewarded or congratulated them for their exceptional efforts? Now that the COVID-19 pandemic is finally coming to an end, it’s a great time to splurge on a few extra goodies to show your team

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Cleaning up Swag

How Can One of the World’s Largest Polluters Lessen Its Impact? By Kevin McCracken, Co-founder of Social Imprints Second only to the fossil fuel industry, the retail clothing industry is a major global polluter, responsible for 10% of global carbon emissions and 300 million tons of plastic produced annually. Promotional products, such as T-shirts and

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Going Beyond a Rainbow Company Logo

To support our customers as they prepare for annual Pride celebrations, we spoke with Kevin McCracken, Co-Founder and COO of Social Imprints to share some of the lessons that we have learned over the years while collaborating with organizations recognizing Pride Month. How can companies make their efforts meaningful and authentic? Corporate celebrations of Pride

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Integrating Eco-friendly Promotional Products into Your Marketing Campaigns

Sustainability is an integral facet of ethical business and consumerism. There is a corporate social responsibility to care for the environment associated with success in business. Now, designing brand personality around renewable strategies and eco-friendly promotional products is necessary. Marketing campaigns will be more successful and impressive for brand reputation if environmentally friendly initiatives are woven in. Consumers

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Pride 2021: Looking Back and Looking Forward

Our Pride campaign this year was really our biggest marketing push yet. In years past, Pride was typically one of our busiest production months — everybody loves Pride swag! — but of course, Covid managed to nip that in the bud … pretty much for two years in a row. So, what were we able

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Unique Employee Appreciation Gifts for Back to Office Life

Soften the blow of returning to the office with these unique employee appreciation gifts! It’s beginning to look like the end of the COVID-19 pandemic. While we’re not all the way there yet – cross your fingers that we can reach that coveted 80% vaccination mark sooner rather than later – things are finally looking

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5 Ways to Take Corporate Swag to the Next Level

There are plenty of great applications for custom corporate swag that have nothing to do with giving out unique employee appreciation gifts or keeping your employees’ morale high. For example, your company might have many different business units, including one that attends conferences or one that runs an e-commerce store to reach your most valuable

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