Utilizing custom company swag as a means to accomplish company goals and values has become integral to a successful marketing strategy.
According to research, in 2024, the average American owns 30 promotional items. What’s even more remarkable is that 89% of consumers remember brands on the promotional items they received. Promotional products have proven to be effective as a business strategy.
Company swag is incredibly versatile and has numerous applications for fulfilling company objectives. Your brand can unite with its internal team with corporate gifts for employees. Or watch brand recognition and loyalty skyrocket with corporate gifts for customers.
There are many benefits of company swag, such as building stronger connections with employees, customers, collaborators, clients, and business partners.
This article will walk you through some of the major benefits as well as challenges of company swag.
Reap These Benefits of Company Swag
1. Have an effective marketing strategy
In 2023, the promotional products industry was worth more than $300 billion. These numbers are only growing. The major reason why is that research has demonstrated how effective corporate gifts for employees, partners, clients, and customers really is. Omitting company swag from a business strategy is a major mistake.
2. Enhance the safety, health, and well-being of your workplace
Supporting the safety, health, and well-being (otherwise known as Total Worker Health) of employees is absolutely imperative to successful businesses today. Utilizing corporate gifts for employees to demonstrate that your brand encourages health will send a strong positive message.
3. Elevate employee engagement
Happy employees work harder. When a brand shows real character and compassion for its employees, people notice and respond. Having things like a company swag store for employees will give your team some added pep in their step.
4. Boost brand loyalty
Gifting promotional products is a chance to show the world your brand values. Utilizing products that support a good cause will enhance the level of trust people have for your brand. Always use sustainable products to support the environment, especially with swag items for events.
5. Improve brand awareness and recognition
Utilize company swag vendors that support a good cause and produce products that will be seen in the real world. Every time your swag is seen, your brand accomplishes its objectives. Gifting often and having a flourishing company swag store for employees will come back to your company 10-fold.
6. Benefit from gifting
There are so many benefits to gifting. The Law of Reciprocity is powerful and innate in the human race. Utilize that with things like corporate gifts for customers. To learn more about the powerful effects of gifting, check out The Psychology of Giving Corporate Gifts: Understanding Their Emotional Influence
7. Give a strong first impression
You only get a first impression once. Social Imprints is here to help you put your best foot forward with your custom company swag. Every piece of merchandise sends a strong message. Make sure it’s the communication you want to send.
8. Cultivate a culture of celebration
There are so many opportunities to give. Think about every holiday, birthday, anniversary, new hire, milestone, etc. If your brand forgets to treat during traditionally celebratory times, that misstep may come back to haunt you. Be prepared and ready to spread the joy.
9. Be ready with swag items for events
Given that company swag is one of the most powerful features of a marketing strategy, it’s best to be prepared. Look ahead in the calendar and save yourself the stress of rush orders. Having custom company swag on hand will prove itself useful time and time again.
Be Prepared for the Challenges of Company Swag
Knowing that your business strategy should include swag is the easy part. Following through with procurement is another hurdle altogether. So many things can go wrong with company swag vendors, so it’s imperative to collaborate with the best in the industry. Social Imprints has a powerful social mission and has been in the industry for over 20 years. Don’t stress the process and let Social Imprints do the heavy lifting for you.
Watch Out for These Common Obstacles for Custom Company Swag
Many of the core challenges associated with swag can be relieved with a company swag store for employees. Social Imprints is available to make the process easier, so your brand can reap the many benefits of company swag.
1. Management of orders: There is a lot that goes into an order. It’s often wise to outsource some of the administrative labor by collaborating with a company like Social Imprints.
2. Product selection: Every item represents your brand. Be sure that you are making the best decisions. You want your budget to go as far as it can and accomplish all of your objectives. Social Imprints specializes in helping you select the best products for your needs.
3. Associated costs of production and procurement: Swag is definitely a line item in your budget sheet. It’s important to make sure the funds are there and that you are operating within your means. Social Imprints will always shop around to select the most cost-effective item for your needs.
4. Shipment and company swag distribution: Not all shipping companies are created equal. Social Imprints has been doing this long enough to know who to work with and who to pass on. Plus, we always shop around for the most cost-effective shipping option at the time.
5. Maintaining values and brand personality every step of the way: Support a good cause, go sustainable, and demonstrate that you care. Every item makes a statement. Be sure that you are saying the right things to your potential clients and customers.
Social Imprints is Here to Support Your Custom Company Swag Needs
In conclusion, when it comes to promotional products, there’s a lot to unpack. There are countless benefits to utilizing swag to boost employee engagement, brand awareness, and brand loyalty. But it’s not always easy. Collaborate with a reliable partner who will take care of your needs every step of the way.
For help with company swag distribution, reach out to bizdev@socialimprints.com and one of our product specialists will be in touch!