Company-branded swag has become a pinnacle component of any robust corporate marketing strategy. Getting your brand out into the world with tangible products and merchandise is a tried and true method to boost brand recognition. But did you know that there are numerous benefits to gifting company swag to employees?
This article will walk you through just a few of the benefits of having an online company store for employees. There are a number of ways to make your gifting objectives happen. However, utilizing actual stores like retail pop-up shops or an online pop-up shop can be the most efficient.
Highlights of how a company swag store will boost team engagement:
- They will love their custom-branded swag
- Having gift options will keep them happy
- Saving money and labor costs will improve efficiency
- Gifting will boost employee morale
- Having a strong corporate culture will be great for business
These are some of the many reasons why company swag stores can enhance team engagement:
1. Be confident that they will love their custom-branded swag
We’ve all gotten that gift that you don’t need, already have, or just plain don’t like. It turns out that it’s pretty challenging to give a stellar gift. With online company stores, you can be more confident that your recipient will truly want, need, and cherish their company swag products.
There is also a psychological component to this. When people are involved in the selection process and given a choice, they are more likely to appreciate the final result. Be confident that your employees will walk away with a smile from your company swag store.
2. Give them options to keep them happy
Speaking of picking out a gift, you want to give them options! In a one-off order, it’s a logistical nightmare to offer more than about 3 gift options. But with an online pop-up shop, you can have all the options you want! Amp up your company efficiency and get the most out of your administrative labor. Only go through the process of selecting gifts once, and then enjoy gifting indefinitely.
3. Save money and labor costs with a company swag store
The most efficient way to manage your swag is with a company swag store. A lot goes into designing and distributing swag. When you work with a vendor and do a one-off order, all that labor is only good for one burst of gifting. If you take a little extra time to set up an entire shop, then that labor can be beneficial for your brand for years to come. Given that custom-branded swag is so important, you can be confident that you’re not going to stop ordering merch anytime soon.
For more info on why a company swag store for employees is great for business growth, check out Expanding Your Brand: The Role of Online Swag Stores in Business Growth
4. Boost employee morale
Everyone loves free stuff. It is possible to command an entire conference of wealthy executives with a stellar free giveaway. They will line up, not even knowing what they are waiting for, to get your custom-branded swag. We know this is true because Social Imprints has done just that. We can help you do it too.
This contagious positive effect of celebratory free stuff could be just the ticket for your workplace. In today’s economy, everyone is working as hard as they can. Put some pep in your employees’ step by presenting them with an opportunity to pick something out from your company swag for employees. Your gift will benefit your company in improved team camaraderie, boosted employee morale, improved work ethic, and generally happy team members.
5. Have a strong corporate culture
According to Gallup research, engaged employees are 21% more productive than their disengaged colleagues. It turns out that keeping employees happy by boosting retention rates and morale is highly profitable. Gifting to your talent is just about mandatory to keeping your workplace enjoyable. Imagine having all the perks of a great job and never receiving a single bonus, holiday perk, gift, or token of appreciation. Something would be missing. Gifting is a powerful force for good in your corporation. Learn more about this in The Psychology of Giving Corporate Gifts: Understanding Their Emotional Influence
For more information on the importance of a healthy work culture, see How Company Swag Can Strengthen Workplace Culture
Keep your talent, partners, and clients happy with online company stores
In conclusion, this article reviews just a few of the many benefits of gifting company-branded swag with something like retail pop-up shops. Keeping your talent happy and satisfied with their employer is a pinnacle feature of any thriving company. Showing appreciation with gifting is essential to assuring brand allegiance, employee retention, and team engagement. Harness this power to boost your business growth and thrive.
For help designing online company stores, reach out to bizdev@socialimprints.com, and one of our product specialists will be in touch!
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