Having an online store is an exciting tool that can greatly benefit your talent. You can amp up that excitement by utilizing marketing strategies and fun to facilitate internal motivation and engagement with your employees. Having effective communication is vital to any kind of campaign. Make sure you are reaching your talent and helping them feel appreciated. A company swag store has the potential to boost company culture, increase brand awareness, and employee satisfaction. This article will share some techniques to help solidify your successes and get your custom-branded merchandise out into the world.
Make Purchasing Custom Company Gifts Fun And Easy!
1. Get Excited About Your New Online Company Store For Employees By Having A Launch Or Kickoff Event
Opening an employee swag store is a very big deal and worth celebrating. Before the big launch day, have a campaign to build excitement and anticipation for the opening day. Leverage social media and internal communication channels to make sure everyone knows what’s coming. Offer promotional first-time purchase discount codes and offers for team appreciation gifts. Offer a lottery for branded giveaways and freebies to get everyone stoked for their chance to win.
Your new online company store for employees is a tool to build connectedness, boost company culture, strengthen team spirit, and enhance brand awareness. To increase the success of achieving the benefits of custom company gifts and office swag ideas, open your store with a bang! Being smart about utilizing marketing strategies and motivation techniques will go a long way.
2. Offer Incentives For Employee Appreciation Gifts And Special Privileges
Incentives can come in many forms when it comes to an online employee store. Here are a few ideas to help your talent feel appreciated.
- Offer internal discounts to employees, such as first-time buyer codes and bulk purchasing discounts.
- Have loyalty points so they continuously come back for custom swag
- Have exclusive swag or discount codes for work achievements and milestones.
- Utilize gift cards to the company swag store for birthdays and anniversaries.
- Have holiday specials and discounts, or special limited-time offer promotional merchandise
- Promote sustainable swag with upcycle programs and trade-ins.
3. Make The Company Swag Store Well-Known By Utilizing Internal Communication Channels
Launch a marketing campaign to your employees through internal communication channels. Send emails, messages in Slack channels, wiki pages, and internal social media channels. Make sure that all employees are up to date and aware of the latest discounts and offers that are happening with your promotional merchandise.
4. Brag About Custom-Branded Merchandise On Social Media Platforms
Your marketing team can also utilize external social media to facilitate knowledge spread. Your employees may be even more impressed when they see advertising posts on their personal social media accounts. Your swag should be available to the world, and social media is a powerful tool to spread awareness. Target the masses with external social media campaigns.
5. Have Fun With Gamification To Boost Engagement With Your Employee Swag Store
Everyone loves games! Gamify your marketing campaign to boost engagement and success. There are so many ways this can be done. For a few ideas on how to get started, see these recommendations below:
- Include points for top purchasers or people who share on social or through recommendations
- Display leaderboards for the top performers of your promotional games
- Have interactive features like a spin wheel or scratch cards
- Host a scavenger hunt
- Have a swag store bingo
- Have a badge or achievement system for participants
- Host competitions with custom swag
- Do a trivia party with a branded giveaway
6. Plan Special Events Seasonally To Enhance Interest In Custom Company Apparel
Lean into those special times of year like holidays, birthdays, year-end events, and more! This can be utilized on a personal basis or with team appreciation gifts and parties. Everyone loves to rejoice over the holidays, and your custom company apparel can be woven into the experience.
7. Celebrate Happy Employees Showing Off Their Custom Swag
Offer rewards and showcase high-achieving participants of your online employee store. Take pictures of awardees with their promotional merchandise and post them on internal and external social and communication channels. Do a video or audio-recorded interview with them about how much they appreciate receiving employee appreciation gifts and buying high-quality custom-branded merchandise. Let your employees speak for themselves about how much they love being a member of your company team.
8. Make It Easy To Utilize The Online Employee Store
Make sure that your online company store for employees is accessible, user-friendly, and easy to use. Put links to the store on commonly used internal platforms. Make the purchasing experience streamlined and fun. You can even offer training and post videos on how to best utilize the store. If your store offers purchasing for your company supplies, explain how centralized and internal purchasing can make their lives easier. Whatever you do, make it fun and easy.
Lean Into Employee Appreciation Gifts That Come Straight From Your Employee Swag Store!
In conclusion, there are a number of marketing techniques that can be utilized to boost internal engagement with your company store. Make sure that your custom swag is used to demonstrate employee appreciation with discounts and special offers. Always keep the buying experience fun, and you can amp that spirit up with gamification techniques. Make it easy for them to go to the store and brainstorm office swag ideas. For more information on how to best utilize your online company store for employees, reach out to bizdev@socialimprints.com, and one of our product specialists will be in touch!
