In order to retain top talent in today’s fast-paced corporate world, it’s vital to your company to cultivate a culture of appreciation. You ask a lot of your people, and everyone is dealing with competing demands and the stressors of life. When work is filled with quarterly targets, endless Zoom meetings, and striving for brilliant innovation, your workforce needs to feel valued. Never underestimate the power of showing appreciation through gifts to employees.
Offering generous salaries and great benefits packages isn’t always enough to retain top talent. People need to feel recognition, respect, and a sense of belonging throughout their journey with a company. Corporate gifts for staff are a tangible representation of gratitude and a way to show your staff that you care about their happiness and well-being.
This article will explore why gestures like a welcome gift for new employees and investing in the best corporate gift ideas for employees is good for your business. Then, we will discuss why custom backpacks are a staple in the corporate gifting world. It’s vital to give thoughtful and effective swag in order to succeed in your gifting goals.
The ROI of Appreciation: How Corporate Gifts for Staff Benefit Your Business
Having a strong workforce is vital for the growth and sustainability of any business. Top talent will test their employer from their first moments on the job, and also throughout their lifetime with a company. However, many companies make the mistake of overlooking the importance of the onboarding process and the work experience of the first several months. Making this mistake can be detrimental to your brand reputation and make employee turnover soar.
According to research conducted by Electro IQ on onboarding statistics, 77% of new hires report that onboarding is “critical†in deciding whether they want to stay with a company long-term. That is huge and speaks to the importance of the first moments with a company. It makes sense. How people are treated right off the bat will inform them of what they can expect in the future.
Fortunately, there is hope. Companies that invest in strong and supportive onboarding programs can enjoy an 82% improvement in new hire retention. A strong onboarding program should include things like welcome gifts for new hires, mentorship programs, presentation of organized and useful information about the company, and a realistic start with a manageable workload. Having your HR department boost your onboarding practices can mean stronger retention rates and a more reliable workforce.
Utilizing unique employee gifts is a strategic tool to bring your business to the next level. The investment comes back to your company in spades. Being generous means boosted morale, company culture, retention rates, and brand loyalty. That is a serious return on your investment.
To learn more about why gifting is vital to your company’s success, see The Psychology Behind Corporate Gifts: Why They Matter to Your Staff
Here Are Some Of The Reasons Why Businesses Thrive Through Gifts To Employees!
1 . New Hire Welcome Gifts Will Increase Employee Retention Rates
Starting day 1 of work with a new employee welcome kit is a strong first impression. That can mean big rewards for your company. 69% of new hires are more likely to stay with a company for three years if they have a great onboarding experience. In addition, businesses with a strong onboarding process have 50% higher new hire productivity. That means everyone gets started off on a good foot.
2 . Corporate Gifts For Staff Will Improve Workplace Culture And Morale
Showing appreciation through things like a new hire welcome box or unique employee gifts will enhance company culture. Corporate gifts contribute to a positive work environment and help people feel valued. Employees with positive feelings like this lead to higher productivity and motivation. Furthermore, collaborative positive environments can also lead to more innovation. You want all of your employees, from their first moments at work to your most senior advisors, to feel appreciated. Starting off with a new employee welcome kit will help you get there and boost the productivity of your company.
3 . Good Corporate Gift Ideas For Employees Will Enhance Your Brand
Every well-designed swag item you give can boost your brand reputation. Keeping employees happy with corporate gifts can also increase your brand visibility. If your company becomes known for treating its employees well, that can attract top-tier talent. Sharing the news about your generosity with images of thoughtful welcome gifts for new hires on social media can boost employee pride and recruit new communicators.
With every gift you give, your brand also receives more brand visibility. That means every generous moment can lead to thousands of impressions from potential clients, new employees, and collaborators. You can enhance your brand from the inside out with well-designed swag used in gifts to employees.
4. Group-Oriented New Hire Welcome Gifts Will Strengthen Your Team, Which Leads To A Stronger Business
Presenting your new hire with gift items that their new team members have will inspire a feeling of camaraderie and team spirit. Matching t-shirts, hats, sweatshirts, water bottles, custom backpacks, or fanny packs will make your talent really feel like part of a unified team. Bringing people together through swag, especially in hybrid or remote teams, can enhance togetherness and productivity.
Stronger teams lead to better business growth because your business goals get realized faster. People will go the extra mile when they love each other and want their team to succeed. That means more profits for your company.
Now that we know the power of swag to boost your business profits and meet your goals, let’s get into specific gifts that will help you meet your gifting objectives.
The Practicality of Professionalism: Incorporating Custom Backpacks into Your New Hire Welcome Kits
Never underestimate the power of thoughtfully designed new hire welcome gifts. So what better way to beef up your gifting success by incorporating one of the most practical items of all time – custom backpacks.
Backpacks are more than just a nice welcome gift; they are a necessary tool that everyone needs. They are practical, symbolic, and highly visible, making them an excellent investment for your brand. High-quality and professional backpacks can significantly elevate the perceived value of your swag while also reinforcing employee engagement, loyalty, and brand identity.
Let’s explore just why custom backpacks are a must-have as a welcome gift for new employees!
1 . Backpacks As Corporate Gifts For Staff Have A High Practical Value With A Lot Of Usage
Backpacks are inherently useful, fun, and needed, making them one of the most appreciated types of swag.
New hires on your talent team will definitely use your swag backpack in the following ways:
â— Commuting to work
â— Traveling for work or events
â— Working remotely from spaces like cafes or libraries
â— Personal use on weekends or errands
â— To the gym, camping, or adventuring
â— Grocery shopping
â— And more!
Your swag backpack is not just kept, it’s used over and over in daily activities. That means your logo and brand are seen time and time again, both by the employee and by others in public settings.
2 . Backpacks Have Excellent Brand Exposure To Enhance Brand Awareness And Visibility
Unlike pens, notebooks, or desk accessories that live on a desk, backpacks go places. Whether it’s worn on a bus, at an airport, or at a networking event, a high-quality branded backpack becomes a walking billboard for your company.
Passive brand marketing like that has seriously positive long long-lasting effects. People notice well-designed gear, and your company is subtly positioned as a professional, thoughtful, and employee-centered brand.
3 . Backpacks As Welcome Gifts For New Hires: Enhancing The Feeling Of Belonging And Team Identity
A well-made backpack doesn’t feel like “marketing.†It feels like a genuine gift that is functional, stylish, and valuable. This emotional impact makes the onboarding experience feel thoughtful and curated. Offering a premium, welcoming experience will reflect positively on your employer brand.
Offering a tangible item that facilitates a connection to enhance your company culture can be incredibly motivating. Don’t miss out on this easy opportunity to boost productivity and morale!
- Helps new hires feel instantly part of the team
- Signals thoughtfulness and care from the company
- Facilitates brand messaging and mission statements
- Reinforces company values
- Boosts morale
- Offers practical help and value
4. Gifting A Backpack Is Genuinely Kind And Brings Positive Emotional Impact
A well-made backpack doesn’t feel like “marketing.†It feels like a genuine gift that is functional, stylish, and valuable. This emotional impact makes the onboarding experience feel thoughtful and curated. Offering a premium, welcoming experience will reflect positively on your employer brand.
5. Backpacks Are Highly Customizable For Your Brand Messaging And Consistency
Backpacks are like a canvas. They offer a lot of space and flexibility for branding and personalization. Take a look at some of these design options for backpacks:
- Embroidered or embossed logos
- Custom color palettes aligned with brand identity
- Personalized name tags or initials
- Company messaging, including values and missions
- Add-on compartments for tech, laptops, water bottles, or swag inserts
- Branding on the front or side of the backpack
- Size and shape variety
- Different carrying options
This level of versatility and variety gives you a chance to not only stay on brand with your branding kit but to surprise expectations with unexpected, thoughtful touches.
6. Sustainability And Eco-Friendly Messaging Can Enhance Your Green Marketing Plan
When your company invests in sustainable swag, make it well-known in your marketing plan. Eco-conscious backpacks made from recycled plastics, sustainably sourced materials, organic cotton, or water-repellent sustainable materials can do wonders for your brand image. There are so many brands out there today that offer eco-friendly options and generous giving campaigns. Trust the experts, like Social Imprints, to help you pick the best vendors to showcase your brand. Beware of green-washing and insincere promises from companies exaggerating their sustainability impact. Relax that you made the best choice for your needs with Social Imprints.
7. Including A travel-ready backpack In Your New Hire Welcome Box Is Perfect For Conference employees
If your new talent will need to travel for work, it’s a smart move to include a backpack for their business events. Make their lives easier by giving a well-designed bag that is perfect for their needs. Backpacks provide practical storage for laptops, documents, chargers, and water bottles. They will feel taken care of and appreciate the thoughtfulness. What’s even better is that your talent will showcase your brand wherever they take their new swag.
To learn more about the power of backpacks, check out The Influence of Custom Backpacks for Merchandising and Promotion
Invest In A Stellar Welcome Gift For New Employees To Boost Your Brand Visibility And Company Culture!
In conclusion, corporate gifting is more than just a task to check off your list. Making your efforts thoughtful with unique employee gifts can bring serious benefits to your brand and company growth. Gifting can boost productivity, company morale, retention rates, and employee satisfaction. Giving genuine thanks can do wonders to foster positive relationships within your company and with collaborators. Including a beautifully designed swag backpack in your new hire welcome gifts is a smart way to go. Being strategic with your gifting can bring so many powerful benefits for your company. Choose to go with sustainable products to align your brand with environmentalism. People will notice and respect your brand for it. Always be authentic and your brand will thrive. For assistance with designing new hire welcome gifts, reach out to bizdev@socialimprints.com, and one of our product specialists will be in touch!
