Corporate gifting is an integral part of business today. In 2022, the global corporate gifting market was estimated to be worth $258 billion. In 2024, the market is expected to grow to $839.57 billion and enjoy a compound annual growth rate (CAGR) of 9.7%. The global impact is huge, and most people have some kind of brand promotion item in their home.
One exciting component of the industry is the surging demand for eco-friendly gifts. There is a tangible rise in sales and popularity of promotional products that are recycled, sustainably sourced, support environmental causes, and are carbon-neutral. This trend is so palatable that corporations are being forced to join in, or suffer the consequences.
Celebrate Green Gifts For Corporate Clients And Employees!
Thriving companies want to demonstrate to their employees, customers, and friends that they are responsible and care about the future. Making environmentally friendly choices with every purchase does actually make a difference. According to a report by the Environmental Protection Agency (EPA) in 2019, eco-friendly products have the potential to reduce waste by about 70% in comparison to conventional products. Another benefit, according to the World Health Organization (WHO), eco-friendly gifts contain fewer harsh and unhealthy chemicals and are safer for humans.
All of these reasons combine to make a compelling argument for corporations to go the extra distance to be environmentalists. This article will walk you through some of the reasons why sustainable giveaway items and gifts are the way of the future.
- Eco-Friendly Gifts Are Trending Upwards And Not Slowing Down
Today’s corporate world is wildly competitive from a business standpoint, but also for occupational health! Businesses have to prove to their talent that they care about their well-being to hold onto them. Celebrating employee appreciation through gifting is just one of the missions of a high-quality employer.
In combining an increase in corporate gifting with global warming, sustainable corporate gifts are at the top of the priorities list. Built with Trends conducted a survey in 2020, revealing that 68% of organizations prefer sustainable gifts over conventional gifts, which is a 12% increase from 2018. Over the past two years, gifts made with recycled materials have especially increased in demand by 15%.
The rise of natural disasters, extreme weather, and the negative effects of global warming also inspired a rise in action to fight against rising CO2 levels.
2. Top Management And Employees Prefer Sustainable Giveaway Items
When it comes to selecting gifts for employees, recipients will likely have a strong preference for sustainable and eco-friendly options. Surveys suggest that as much as 60% of corporate employees prefer sustainable corporate gifts over conventional ones. Avoid your promotional product going to the landfill prematurely, and gift items that people want.
3. Make Your Best Impression With Sustainable Corporate Gifts
When it comes to corporate giveaway ideas for events, you want to make your brand shine. A survey conducted by SustainBrands revealed that as many as 58% of consumers favor brands and organizations that model sustainability. Opt for merchandise that is made with recycled materials, is sustainably sourced, or gives 1% of proceeds to nonprofits. Your potential new clients will notice that you made the extra effort to go green.
Small choices can add up to big change. The International Energy Agency (IEA) estimates that sustainable products save around 30% more energy on average. That means your company can really feel and look great, keeping the environment in mind.
4. Prove That Your Brand Is A Positive Influence On The World With Eco-Friendly Products
Given the rise in popularity of eco-friendly products, many organizations want to be associated with environmental practices. However, not all efforts are created equal, and many companies are not transparent about their sustainability. Consumers need to be mindful of vendors who are not as honest as they should be about their carbon footprint.
This environmental trend is so powerful that 72% of corporations opted for sustainable giveaway items in 2023. That is a remarkable 8% increase in preference for greener products since 2021. Your consumers and employees want to see your brand’s commitment to sustainability.
Be transparent about your products’ production impact, materials, and get certified merchandise. When it comes to gifts for employees, having evidence of environmental effort is a very good look.
5. Show Employee Appreciation With Gifts For Employees
In the competitive corporate world today, companies need to take care of their people. Showing employee appreciation is great for business growth, company culture, and boosting morale. Some popular gifts for employees this year include ethically sourced bamboo products, reusable dining wear, organic cotton products, solar-powered electronics, and zen desk plants.
6. Strengthen Brand Loyalty With Environmentalism
Going green is something that your brand should do because it is ethically the best course of action. A big bonus is that ethical practices make your brand look very attractive to potential clients, employees, and customers. When environmental practices are interwoven into your company processes, surveys suggest that 52% of consumers will view your brand more positively. That means that your added environmental efforts will come right back to you in a boomerang effect!
Amplify Brand Loyalty With Ethical And Sustainable Practices!
In conclusion, your brand can increase brand awareness, win over new clients, and make a fabulous impression with sustainable gifts for corporate clients. You can make a positive and lasting environmental impact with brand promotion that is carbon-neutral. Demonstrating employee appreciation by gifting eco-friendly gear can boost your company culture, retention rates, and employee satisfaction. For help designing the best sustainable giveaway items, reach out to bizdev@socialimprints.com, and one of our product specialists will be in touch!
