insights

Sustainable Trade Show Giveaways: Your 2026 Guide to Making an Impact The trade show floor in 2026 is a different beast. It’s crowded, competitive, and attendees have seen it all. The days of winning goodwill with a cheap pen or a flimsy tote bag are long gone. Today, your giveaways aren’t just freebies—they’re a direct

The 2026 Guide to Sustainable Swag: Elevating Corporate Gifting & Trade Show Giveaways Let’s be honest: the era of cheap, disposable conference pens and flimsy tote bags is over. In 2026, your audience—whether they’re new hires, loyal clients, or trade show attendees—expects more. They demand connection, value, and purpose. This is where your brand’s merchandise

2026 Trade Show Swag Trends: Why Purpose-Driven Giveaways Are Your New Competitive Edge The landscape of corporate events and conferences has fundamentally shifted. Gone are the days when a tote bag filled with plastic pens and generic keychains could make a lasting impression. Today, successful brands understand that meaningful connections are built on shared values.

Beyond the Landfill: How Purpose-Driven Swag Wins at 2026 Trade Shows Let’s be honest. How many branded pens, flimsy tote bags, and stress balls from last year’s conference are still sitting in your desk drawer—or worse, the trash? The trade show floor is a sea of sameness, and for too long, success was measured by

2026 Trade Show Swag That Builds Brands, Not Landfills Walk the floor of any trade show in 2026, and you’ll see it: a sea of tables piled high with the same old giveaways. Stress balls, flimsy tote bags, and pens destined for the junk drawer. As the new season kicks into high gear, the real

The New Rules of Trade Show Swag: Your Guide to Making a Real Connection in 2026 Let’s be honest. The last thing your brand needs is for its logo to end up in a hotel room trash can. Yet, for years, that’s been the fate of most trade show giveaways. In 2026, the game has

Experiential Swag: Your Guide to Unforgettable Trade Show Giveaways in 2026 Beyond the Tote Bag: Why Experiential Swag is Your Secret Weapon for 2026 Trade Shows The trade show floor is buzzing again, but the rules have changed. In 2026, the brands that win aren’t the ones with the biggest booths—they’re the ones that create