An employee swag store can bring your business numerous advantages. Everything from increased profits, enhanced efficiency with bookkeeping, free advertising through promotional products, boosted company morale and culture, and more! Perhaps one of the best advantages of utilizing a company swag store for brand giveaways is reinforcing strong and positive relationships! These include every type of relationship in your company – partners, clients, collaborators, employees, extended families, you name it!
People just love to receive branded merchandise. Surveys show that of people who receive free swag, 85% end up doing business with the generous brand! What’s more is that charitable brands are more likable. Consumers who receive free promotional products will refer their friends to the brand 43% of the time.
For more info on how a company swag store is good for business, check out Expanding Your Brand: The Role of Online Swag Stores in Business Growth.
These numbers are so compelling that virtually all successful businesses are utilizing swag today. It’s common practice. Most people, or 8 out of 10, have and regularly use branded promotional products. 53% of Americans use them weekly, and 91% of them have swag in their kitchen.
Your branded swag needs to be of adequate quality and endorse sustainable and charitable companies. Your investment depends on smart purchasing and gifting decisions. People take notice, and 72% of swag recipients are influenced by the products’ quality as a reflection of the brand’s values and reputation. If your swag is especially exciting, creative, useful, and unique, 89% of people will remember your brand.
This article will highlight just a few of the reasons why your company should invest in an employee swag store!
1. Save labor costs and do your staff a favor with your company swag store
When it comes to employee engagement strategies, keeping your people happy is at the top of the list. You know what your employees don’t like? Poor efficiency, wasted time, repeating busywork, and laborious bookkeeping.
Company swag stores are super efficient, and that will translate into happier staff. There are so many decisions and processes involved in swag selection, pick and pack fulfillment, and distribution. When you set up a store, everything is already done and is economically in motion. It’s pretty awesome. Your people will thank you for your refined systems and have more time for more important tasks.
2. Strengthen employee engagement with swag
Everyone loves to receive a token of appreciation. And it turns out that it’s virtually a requirement of a high-functioning workplace. Companies need to be gifting their talent to hold onto them and foster a healthy work culture. When employees receive branded merchandise from their employer, 59% of them feel more positive and happier about their workplace.
One sure way to boost employee morale during intense projects and before meeting milestones is to shower them with surprise swag! For really any occasion, don’t hesitate to hand out brand giveaways.
3. Enhance bookkeeping, budgeting, and expense tracking with an employee swag store
One of the most practical advantages of an employee swag store is consolidation. Imagine all purchasing done in one place. That should bring a breath of relief. You can stock your employee store with all kinds of office supplies, practical items that are regularly purchased, gifts, and merchandise. Your company can make a profit from stocking your own offices and handling the entire process with your staff. Easily keep track of which department is purchasing what and why with your backend online store tracking and statistics.
4. Upgrade your efficiency when managing promotional products
When it comes time to make your gifting selection, having an online store expedited the process. Not only are all of your purchasing needs consolidated and streamlined, but many of your gift selection choices have already been done! Without a previously designed and stocked store, every gift requires countless hours of administrative planning and execution. Your online store allows those administrative tasks to happen only once. Then, when it’s time to grab the specific gift item, it’s a one-stop shop with only a few clicks to checkout.
5. Centralize the distribution of your branded merchandise
Strengthen employee satisfaction by having streamlined processes and easy management. When you set up a company store, all the warehousing, pick and pack fulfillment, and distribution of your products are centralized. That means everything is in one place, organized, and ready for action. Your workforce will be thrilled with the ease of processing orders and more time to do important things.
6. Cash in on quality control and employee satisfaction
One of the main concerns in purchasing and producing branded merchandise is quality control. When initially designing the swag inventory, it is wise to take the time to ensure that you are selecting high-quality products to properly represent your brand. Once your store inventory is completed, you’ve done the work and can now rest assured that your brand will be well-received!
That means that your employees will love your swag products even more!
7. Improve pick and pack fulfillment
On the back end of things, the pick and pack fulfillment side of things can be a sore spot for errors. When you utilize an online company store, the efficiency of these processes is greatly enhanced because you have hand-selected your warehousing team, have stronger relations, and have better quality control. It’s not a one-off where the people involved aren’t familiar with the product; it’s more like a well-oiled machine that is ready for high production.
8. Utilize promotional products for team engagement
Raising employee engagement should be a high priority for every manager. A fun and creative idea is to use swag for engagement strategies. That could look like setting up games with swag prizes, surprising your staff with matching merch, sending them home with swag for the family, and more! Be creative with how you can strengthen team engagement at your company.
9. Boost employee morale by supporting a good cause
One of the best features of pre-selecting your products in a store is that you can hand-pick charities and good causes to support. Stocking your shelves with sustainable and eco-friendly products, as well as suppliers that donate to important causes, is a very good look. Your employees and recipients will love their branded merchandise even more if they know it’s supporting a good cause!
10. Enjoy free advertising and enhanced marketing strategies with swag
And last but not least, let’s not forget one of the main advantages of swag – it’s free advertising! And what’s better is that, according to research, the utilization of your swag can last for years. 87% of your recipients will keep your swag for more than 1 year, and 40% may keep your products for more than 10 years! That’s a gift that keeps on giving year after year! The most effective swag products for advertising tend to be bags, outerwear, hats, t-shirts, pens, and drinkware.
Every time your recipient enjoys your products in the world, people will see them. Brand awareness and allegiance are enhanced, and your company just scored. Building relationships with the general public is more accessible with more swag being utilized around the world. Jump on the opportunity to build bridges with potential clients and supporters!
In conclusion, clearly, there are numerous awesome benefits to investing in promotional products and employee swag stores. Enhanced business growth, strategic marketing, and valuable relationship building are just a few. Invest in your future with innovative, sustainable, and practical swag.
For help designing an employee swag store, reach out to bizdev@socialimprints.com, and one of our product specialists will be in touch!
